Marketing Algorithmics is a software that can be installed on virtually all existing models of surveillance cameras. The special algorithm is capable of tracking multiple variables, including human behavior, which can be used for consumer behavior analysis as well as optimization of the business’s marketing strategy.
Marketing Algorithmics is a software that enables consumer behavior analysis and marketing strategy optimization in commercial venues equipped with surveillance cameras. The algorithm is in fact a special software that can be installed on virtually all existing models of surveillance cameras. The software allows the identification of human behavior patterns and in-depth analysis of the behavior and habits of the venue’s visitors.
The algorithm provides a competitive advantage for the commercial venues where it is installed. This is achieved by providing the capabilities to identify crowd gathering, analyze consumer behavior, identify demand, classify business hour according to the intensity of the commercial activity, and measure success of marketing initiatives among the visitors. The gathered information and the derived analyses are an important tool for commercial venues, used for optimization of the venue’s commercial and marketing activities.
